Amazon Access at Harlem Week 2025

Bringing Brands Closer To Their Audience Through Community Involvement

For Harlem Week 2025, NEC partnered with Amazon Access to create a vibrant, community-focused activation that highlighted the brand’s commitment to accessibility and local engagement. The pop-up featured interactive installations designed to draw in visitors of all ages, including a family-friendly Play Center and the Amazon Access Market, which provided hands-on opportunities to explore the brand. Lounge areas and photo ops encouraged attendees to share their experiences, amplifying awareness across social media. By fostering meaningful connections with the community, the activation not only strengthened Amazon Access’s presence in Harlem but also delivered measurable ROI through increased brand visibility, engagement, and positive sentiment among local audiences. NEC handled the full production—from design and fabrication to installation and on-site coordination—to ensure a seamless and impactful experience.