DAZN NFL Kickoff Party

Exciting Brand Engagement in Chelsea, NY

For the DAZN NFL Kickoff Party at the White Space Chelsea, NEC teamed up with Multiplier to completely transform the venue into an immersive game-day experience. The space came alive with full vinyl wraps on the windows and pillars, branded bars sponsored by Crown Royal, and a claw machine filled with DAZN merchandise. Guests were welcomed with custom-painted, branded hors d’oeuvres trays, used to serve food throughout the evening and seamlessly carrying the event’s visual identity into every detail. The standout feature was the ramp connecting the two levels of the venue, which became a T-Mobile sponsor showcase with a magenta floor wrap, illuminated LED tube lighting, and branded walls that glowed with energy. Guests watched the Eagles vs. Cowboys game on a massive LED video wall, with additional screens and speakers strategically placed to ensure everyone had the perfect view. Attendees also lined up for the trading card photo op sponsored by Novo Nordisk, taking home personalized keepsakes from the night. To keep the energy high, NEC brought in longtime partner DJ City, who kept the event lively during commercial breaks and halftime, tying together a night of sports, entertainment, and brand engagement.