De:maf NYC Pop Up Store

Immersive Pop Up Skincare Store in NYC!

For De:maf’s latest NYC pop up, our team got to build everything from the ground up — walls, counters, displays, and even giant decorative bottles — to create an inviting space for visitors to explore the brand. It was all about giving people a hands-on experience with their products, and seeing how guests interacted with the space made the experiential marketing aspect really come to life. This project was a great example of a brand activation that feels seamless and engaging within a temporary pop up store environment.