R.A.D. Vendor Experience at the CrossFit Games

Immersive Brand Build at MVP Arena in Albany, NY

The National Event Connection team was thrilled to once again partner with Scratch Creative to bring the R.A.D. vision to life at the CrossFit Games Qualifier at MVP Arena in Albany, NY. The activation featured custom-built lockers that doubled as merch displays, creating a locker-room-inspired retail space that highlighted R.A.D.’s performance sneakers and apparel. A fully functional point-of-sale area allowed attendees to shop on-site, while a vibrant photo op installation and LED video panels added color, motion, and energy to the space. Designed to meet the pace and intensity of the event, the booth combined style and utility to deliver a brand experience that stood out among the competition.