Raising Canes New York Fashion Week

Pop-Up Brand Activation in Manhattan, NY

For New York Fashion Week in Manhattan, NEC partnered with Raising Cane’s to deliver a bold brand activation that brought the energy of the runway to life. The pop-up experience featured fully branded bars and merchandise shelving, creating an immersive environment for guests. Towering 15-foot branded walls framed the fashion show runway, making Raising Cane’s impossible to miss in the heart of the event. To top it off, a massive red carpet area housed a glambot photo booth, giving attendees a Hollywood-style moment while tying the brand seamlessly into the glamour of Fashion Week.