Strawberry Shortcake x Magnolia Bakery Pop Up

A Sweet Slice of Nostalgia Brought to Life in NYC

In partnership with Parasol Projects, this NYC pop up was a full-scale brand activation brought to life through immersive event fabrication. We transformed the space into a Strawberry Shortcake wonderland celebrating Magnolia Bakery, complete with vibrant custom wall and floor wraps, dimensional 3D décor, and a larger-than-life Strawberry Shortcake house photo wall. Every fabrication element was designed to translate the brand into a physical environment—inviting guests to step inside the story, engage with the space, and share the experience.