DAZN's NFL Kickoff Party: The Ultimate NYC Corporate Event Experience

The 2025 DAZN NFL Kickoff Party: A Night of Connection and Celebration

On September 5, 2025, Manhattan’s White Space Chelsea was transformed into the ultimate stage for one of the year’s most exciting NYC events—the DAZN NFL Kickoff Party. We had the pleasure of partnering with the experiential marketing agency Multiplier to bring this event to life. The event connected global brands with their audience in unforgettable ways.

Guests were treated to a dynamic blend of football, music, immersive decor, and giveaways while watching the Eagles vs. Cowboys game. From specialty cocktails and sweet treats to engaging sponsor activations and interactive photo ops, the event doubled as both a celebration and a live case study in corporate event marketing. With partners like T-Mobile, Novo Nordisk, Crown Royal, and Maxx MGMT, every detail was designed to showcase how brands can engage authentically while creating an atmosphere of fun.

Working with Multiplier was a highlight of this event. As an agency specializing in experiential marketing and design, their team brought a strategic approach to guest engagement. Together, our team and Multiplier created activations that went beyond visual branding—offering interactive, tactile, and memorable experiences that left a lasting impression.

Multiplier also sourced stylish lounge furniture, giving guests a comfortable way to watch the game while encouraging networking and conversation. This partnership demonstrated how experiential marketing thrives when creativity, strategy, and execution come together seamlessly.

The White Space Chelsea, known for its modern, minimal design, offered the perfect blank canvas for event branding. Our fabrication team transformed the venue into a DAZN-branded hub from the moment guests arrived.

A massive vinyl window wrap featuring DAZN’s logo and sponsor branding greeted guests and doubled as a photo backdrop and interview set for influencers. Inside, vinyl-wrapped pillars and walls, branded uplighting, and DAZN football displays brought the brand to life. One of the most talked-about activations was the DAZN claw machine—wrapped in the brand’s identity and filled with prizes like hats, tote bags, playing cards, and apparel. Even the food service contributed to the immersive branding, with servers carrying DAZN-branded trays as they circulated hors d’oeuvres throughout the venue.

Sponsorships That Stood Out

While DAZN was the star of the night, sponsor activations made sure every partner brand had a moment to shine.

T-Mobile: A connecting ramp between floors was transformed into a branded walkthrough experience. Magenta floor and wall wraps, paired with LED tube lights, created a vibrant and unmistakably T-Mobile moment.

Crown Royal: Guests enjoyed cocktails from Crown Royal-branded bars on both levels of the venue, with the golden downstairs bar and upstairs LED bar wrapped in the brand’s signature look.

Novo Nordisk: The upstairs featured a trading card photo op, where guests could create personalized keepsakes in the form of branded trading cards—a unique blend of fun and sponsor visibility.

Each sponsorship activation demonstrated how brands can integrate into NYC events in ways that feel both natural and engaging.

A/V and Game-Day Experience

No NFL party is complete without the game itself, and our team made sure every guest had a perfect view. The first-floor centerpiece was a massive LED Video Wall with a DAZN-branded base, streaming the Eagles vs. Cowboys matchup in real time. Additional TV screens and audio systems were installed across the venue, all hardwired to prevent lag or interruptions—ensuring guests never missed a play.

This attention to audio-visual production turned the event into more than just a watch party; it was a fully immersive viewing experience.

To keep momentum alive during pre-game and commercial breaks, NEC brought in celebrity DJ City (Smooth City Hustle). His music energized the room between plays and made transitions seamless with the A/V system. This addition proved how the right entertainment can balance downtime in a corporate event while maintaining high guest engagement.

The DAZN NFL Kickoff Party showcased what happens when corporate events, brand activations, and experiential marketing align perfectly. Guests filled every corner of White Space Chelsea, enjoying food, drinks, and activations while engaging directly with DAZN and its sponsors.



Influencers and media captured the night’s highlights, and even NFL legend Dan Marino joined in the festivities, underscoring the event’s star power. Every detail—from branding and sponsorships to entertainment and A/V—worked in sync to create a memorable experience that connected brands with their audiences in meaningful ways.

The DAZN NFL Kickoff Party wasn’t just a celebration—it was a masterclass in corporate event planning and brand activations in New York City. It demonstrated how sponsorships, entertainment, and immersive branding can come together to create value for both guests and brands.

At NEC, we believe the best events aren’t just seen—they’re experienced. The DAZN NFL Kickoff Party is a clear example of how thoughtful planning and execution can transform an event into a night to remember.

Looking to create your own unforgettable NYC brand activation or corporate event? Get in touch with us today to start planning your next big event!